ADTELLIGENCE Blog - Future Web Strategy http://www.adtelligence.de/en/blog/ Wed, 04 Aug 2010 20:49:58 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 x+1 – on the edge of privacy http://www.adtelligence.de/en/blog/2010/08/04/x1-on-the-edge-of-privacy/ http://www.adtelligence.de/en/blog/2010/08/04/x1-on-the-edge-of-privacy/#comments Wed, 04 Aug 2010 20:48:41 +0000 michael-altendorf http://www.adtelligence.de/en/blog/2010/08/04/x1-on-the-edge-of-privacy/ This platform is really showing the future of a completely de anonymised user tracking. Hard to believe that this is really legal in US. 10 years ago doubleclick was blamed for this. Now it becomes reality:

Targeting Platform Preview
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Site+1 Overview
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Ready the full scary article here:
http://online.wsj.com/article/SB10001424052748703294904575385532109190198.html?mod=WSJ_Tech_LEADSecond

]]> http://www.adtelligence.de/en/blog/2010/08/04/x1-on-the-edge-of-privacy/feed/ 0 The future of ad exchanges http://www.adtelligence.de/en/blog/2010/08/04/the-future-of-ad-exchanges/ http://www.adtelligence.de/en/blog/2010/08/04/the-future-of-ad-exchanges/#comments Wed, 04 Aug 2010 20:43:13 +0000 michael-altendorf http://www.adtelligence.de/en/blog/2010/08/04/the-future-of-ad-exchanges/ Scott Spencer – The Future of the Ad Exchange Model
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Doubleclick PM explains some insights about their ad exchange

]]> http://www.adtelligence.de/en/blog/2010/08/04/the-future-of-ad-exchanges/feed/ 0 Facebook – Amazon & Shopping 2.0 http://www.adtelligence.de/en/blog/2010/08/04/facebook-amazon-shopping-2-0/ http://www.adtelligence.de/en/blog/2010/08/04/facebook-amazon-shopping-2-0/#comments Wed, 04 Aug 2010 20:41:48 +0000 michael-altendorf http://www.adtelligence.de/en/blog/2010/08/04/facebook-amazon-shopping-2-0/ Facebook and Amazon announced a deal which will introduce the next chapter of ecommerce. Mass personalization and social shopping will become mainstream.
Now, users are able to log in with Facebook connect to their Amazon account. Amazon can personalize the user experience, offer discounts to the social graph or offer personalized recommendations on the users’ preferences in the profile.

German Basic Thinking Blog Comment:
http://www.basicthinking.de/blog/2010/07/28/amazon-facebook-deal-schoener-shoppen-mit-deinen-profildaten/

Read Write Web already predicted this in 2008
http://www.readwriteweb.com/archives/what_if_amazon_and_itunes_impl.php

Techrunch Article
http://techcrunch.com/2010/07/27/amazon-now-taps-into-facebook-for-social-product-recommendations/

eweek
http://www.eweek.com/c/a/Web-Services-Web-20-and-SOA/Amazon-Facebook-Connect-for-Social-Shopping-583131/

]]> http://www.adtelligence.de/en/blog/2010/08/04/facebook-amazon-shopping-2-0/feed/ 0 Google invests $100 Mio in Zynga & will start Google Games http://www.adtelligence.de/en/blog/2010/08/04/google-invests-100-mio-in-zynga-will-start-google-games/ http://www.adtelligence.de/en/blog/2010/08/04/google-invests-100-mio-in-zynga-will-start-google-games/#comments Wed, 04 Aug 2010 20:31:29 +0000 michael-altendorf http://www.adtelligence.de/en/blog/2010/08/04/google-invests-100-mio-in-zynga-will-start-google-games/ The social gaming marketing is growing and google doesn’t want to miss that area. As item selling and virtual currencies are coming up as second pillar of social web business models Google will now step into this space with Google games
http://techcrunch.com/2010/07/10/google-secretly-invested-100-million-in-zynga-preparing-to-launch-google-games/

]]> http://www.adtelligence.de/en/blog/2010/08/04/google-invests-100-mio-in-zynga-will-start-google-games/feed/ 0 IAB Keynote on the future of online marketing, targeting and the social web data http://www.adtelligence.de/en/blog/2010/08/04/iab-keynote-on-the-future-of-online-marketing-targeting-and-the-social-web-data/ http://www.adtelligence.de/en/blog/2010/08/04/iab-keynote-on-the-future-of-online-marketing-targeting-and-the-social-web-data/#comments Wed, 04 Aug 2010 20:22:32 +0000 michael-altendorf http://www.adtelligence.de/en/blog/2010/08/04/iab-keynote-on-the-future-of-online-marketing-targeting-and-the-social-web-data/ Definitely one of the best overview about the online advertisement market in 2010.
The Social Web is coming and the user generated data will change the value chain!

Terence Kawaja's IAB Networks and Exchanges Keynote
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Source: http://www.slideshare.net/tkawaja/terence-kawajas-iab-networks-and-exchanges-keynote

]]> http://www.adtelligence.de/en/blog/2010/08/04/iab-keynote-on-the-future-of-online-marketing-targeting-and-the-social-web-data/feed/ 0 Digital Advertising Ecosystem http://www.adtelligence.de/en/blog/2010/06/01/digital-advertising-ecosystem/ http://www.adtelligence.de/en/blog/2010/06/01/digital-advertising-ecosystem/#comments Tue, 01 Jun 2010 11:11:59 +0000 admin http://www.adtelligence.de/en/blog/2010/06/01/digital-advertising-ecosystem/ Digital Advertising Ecosystem 2010

View more presentations from Greg Stuart.
]]> http://www.adtelligence.de/en/blog/2010/06/01/digital-advertising-ecosystem/feed/ 0 Internet economics – Grundlagen der Internet-Ökonomie http://www.adtelligence.de/en/blog/2010/06/01/internet-economics-grundlagen-der-internet-okonomie/ http://www.adtelligence.de/en/blog/2010/06/01/internet-economics-grundlagen-der-internet-okonomie/#comments Tue, 01 Jun 2010 11:08:28 +0000 admin http://www.adtelligence.de/en/blog/2010/06/01/internet-economics-grundlagen-der-internet-okonomie/ Kapitel 5 Internet Economics Michael Altendorf FH Salzburg Multimedia Technologie SS2010 Web Business

]]> http://www.adtelligence.de/en/blog/2010/06/01/internet-economics-grundlagen-der-internet-okonomie/feed/ 0 Social Media Advertising http://www.adtelligence.de/en/blog/2010/06/01/social-media-advertising/ http://www.adtelligence.de/en/blog/2010/06/01/social-media-advertising/#comments Tue, 01 Jun 2010 11:06:39 +0000 admin http://www.adtelligence.de/en/blog/2010/06/01/social-media-advertising/ Join our new group on Facebook and start the discussion on social media advertising strategies:

http://www.facebook.com/group.php?gid=120526761297111

]]> http://www.adtelligence.de/en/blog/2010/06/01/social-media-advertising/feed/ 0 What comes after Farmville and Mafia Wars on Facebook and other gaming platforms http://www.adtelligence.de/en/blog/2010/03/10/what-comes-after-farmville-and-mafia-wars-on-facebook-and-other-gaming-platforms/ http://www.adtelligence.de/en/blog/2010/03/10/what-comes-after-farmville-and-mafia-wars-on-facebook-and-other-gaming-platforms/#comments Wed, 10 Mar 2010 14:56:38 +0000 michael-altendorf http://www.adtelligence.de/en/blog/2010/03/10/what-comes-after-farmville-and-mafia-wars-on-facebook-and-other-gaming-platforms/ Professor Schell from Carnegie Mellon university shows what’s up next after Farmville and all the gaming apps.’
In these days the Gaming Developer Conference in San Francisco takes place and a lot of new stuff is announced.

Companies like Zynga or Playfish will be the big hype in early 2010.
I would recommend to add http://www.insidesocialgames.com/ to your feed reader

By the way, the just announced Civilization 5! I next milestone in gaming. The PC game is not built by Sid Meier due to his work on Sid Meier’s Civilzation network
http://www.facebook.com/civnetwork?v=info

 

Source: http://g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/

 

]]> http://www.adtelligence.de/en/blog/2010/03/10/what-comes-after-farmville-and-mafia-wars-on-facebook-and-other-gaming-platforms/feed/ 0 The secret history of Silicon Valley http://www.adtelligence.de/en/blog/2010/02/26/the-secret-history-of-silicon-valley/ http://www.adtelligence.de/en/blog/2010/02/26/the-secret-history-of-silicon-valley/#comments Fri, 26 Feb 2010 07:49:30 +0000 michael-altendorf http://www.adtelligence.de/en/blog/2010/02/26/the-secret-history-of-silicon-valley/

by Steve Blank, serial entrepreneur at Google TechTalk.

You can follow him here https://twitter.com/sgblank

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