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	<title>ADTELLIGENCE PR 2.0 – aka Future Web Strategy</title>
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	<link>http://www.adtelligence.de/en/blog/</link>
	<description></description>
	<lastBuildDate>Wed, 10 Mar 2010 14:56:38 +0000</lastBuildDate>
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			<item>
		<title>What comes after Farmville and Mafia Wars on Facebook and other gaming platforms</title>
		<link>http://www.adtelligence.de/en/blog/2010/03/10/what-comes-after-farmville-and-mafia-wars-on-facebook-and-other-gaming-platforms/</link>
		<comments>http://www.adtelligence.de/en/blog/2010/03/10/what-comes-after-farmville-and-mafia-wars-on-facebook-and-other-gaming-platforms/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 14:56:38 +0000</pubDate>
		<dc:creator>michael-altendorf</dc:creator>
				<category><![CDATA[web 2.0 strategy]]></category>
		<category><![CDATA[carnegie]]></category>
		<category><![CDATA[civilization]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[farmville]]></category>
		<category><![CDATA[mafia wars]]></category>
		<category><![CDATA[playfish]]></category>
		<category><![CDATA[prof jesse schell]]></category>
		<category><![CDATA[social apps]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[zynga]]></category>

		<guid isPermaLink="false">http://www.adtelligence.de/en/blog/2010/03/10/what-comes-after-farmville-and-mafia-wars-on-facebook-and-other-gaming-platforms/</guid>
		<description><![CDATA[Professor Schell from Carnegie Mellon university shows what&#8217;s up next after Farmville and all the gaming apps.&#8217;
In these days the Gaming Developer Conference in San Francisco takes place and a lot of new stuff is announced.

Companies like Zynga or Playfish will be the big hype in early 2010.
I would recommend to add http://www.insidesocialgames.com/ to your feed [...]]]></description>
			<content:encoded><![CDATA[<p>Professor Schell from Carnegie Mellon university shows what&#8217;s up next after Farmville and all the gaming apps.&#8217;<br />
In these days the Gaming Developer Conference in San Francisco takes place and a lot of new stuff is announced.</p>
<p><object id="VideoPlayerLg44277" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="418" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://g4tv.com/lv3/44277" /><param name="name" value="VideoPlayer" /><param name="allowfullscreen" value="true" /><embed id="VideoPlayerLg44277" type="application/x-shockwave-flash" width="480" height="418" src="http://g4tv.com/lv3/44277" allowscriptaccess="always" allowfullscreen="true" name="VideoPlayer"></embed></object></p>
<p>Companies like Zynga or Playfish will be the big hype in early 2010.<br />
I would recommend to add <a href="http://www.insidesocialgames.com/">http://www.insidesocialgames.com/</a> to your feed reader</p>
<p>By the way, the just announced Civilization 5! I next milestone in gaming. The PC game is not built by Sid Meier due to his work on Sid Meier&#8217;s Civilzation network<br />
<a href="http://www.facebook.com/civnetwork?v=info">http://www.facebook.com/civnetwork?v=info</a></p>
<p> </p>
<p>Source: <a href="http://g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/">http://g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/</a></p>
<p> </p>
<div style="text-align: center; margin: 0px; width: 480px; font-family: Arial,sans-serif; color: #ff9b00; font-size: 12px;"><a style="color:#FF9B00;" href="http://g4tv.com/games/wii/index" target="_blank">Wii Games</a> &#8211; <a style="color:#FF9B00;" href="http://g4tv.com/e32010" target="_blank">E3 2010</a> &#8211; <a style="color:#FF9B00;" href="http://g4tv.com/games/ps3/61899/guitar-hero-5/index" target="_blank">Guitar Hero 5</a></div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The secret history of Silicon Valley</title>
		<link>http://www.adtelligence.de/en/blog/2010/02/26/the-secret-history-of-silicon-valley/</link>
		<comments>http://www.adtelligence.de/en/blog/2010/02/26/the-secret-history-of-silicon-valley/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 07:49:30 +0000</pubDate>
		<dc:creator>michael-altendorf</dc:creator>
				<category><![CDATA[web 2.0 strategy]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[steve blank]]></category>
		<category><![CDATA[tech talk]]></category>
		<category><![CDATA[the secret history of silicon valley]]></category>

		<guid isPermaLink="false">http://www.adtelligence.de/en/blog/2010/02/26/the-secret-history-of-silicon-valley/</guid>
		<description><![CDATA[
by Steve Blank, serial entrepreneur at Google TechTalk.
You can follow him here https://twitter.com/sgblank
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/hFSPHfZQpIQ&amp;hl=de_DE&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/hFSPHfZQpIQ&amp;hl=de_DE&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>by Steve Blank, serial entrepreneur at Google TechTalk.</p>
<p>You can follow him here <a href="https://twitter.com/sgblank">https://twitter.com/sgblank</a></p>
]]></content:encoded>
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		<item>
		<title>Stanford eweek workshop &#8211; Creating and Leading Entrepreneurial Teams</title>
		<link>http://www.adtelligence.de/en/blog/2010/02/25/stanford-eweek-workshop-creating-and-leading-entrepreneurial-teams/</link>
		<comments>http://www.adtelligence.de/en/blog/2010/02/25/stanford-eweek-workshop-creating-and-leading-entrepreneurial-teams/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 03:11:48 +0000</pubDate>
		<dc:creator>michael-altendorf</dc:creator>
				<category><![CDATA[web 2.0 strategy]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[dr. rodrigo jordan]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[eweek]]></category>
		<category><![CDATA[hasso plattner d.school]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[mount everest]]></category>
		<category><![CDATA[stanford]]></category>
		<category><![CDATA[stanford entrepreneurship week]]></category>

		<guid isPermaLink="false">http://www.adtelligence.de/en/blog/2010/02/25/stanford-eweek-workshop-creating-and-leading-entrepreneurial-teams/</guid>
		<description><![CDATA[After already 4 sessions on the first day, this was the last one at the Hasso Plattner Institute of Design (“d.school”), Building 524 from Dr. Rodrigo Jordan, founder of Vertical S.A. (Leadership expeditions). He was nominated as &#8220;one of the 100 young leaders for the new millennium&#8221; from Time Magazin in 1995.
First I thought that he is [...]]]></description>
			<content:encoded><![CDATA[<p>After already 4 sessions on the first day, this was the last one at the <a href="http://www.stanford.edu/group/dschool/our_place/directions.html" target="_blank">Hasso Plattner Institute of Design (“d.school”), Building 524</a> from <a href="http://ecorner.stanford.edu/authorMaterialInfo.html?author=272" target="_blank">Dr. Rodrigo Jordan</a>, founder of <a href="http://www.vertical.cl/leadershipexpeditions/index.php?Lang=en" target="_blank">Vertical S.A.</a> (Leadership expeditions). He was nominated as &#8220;one of the 100 young leaders for the new millennium&#8221; from Time Magazin in 1995.</p>
<p>First I thought that he is talking a bit too long about his hobby: Climibing on Mount Everest. I had not read the whole text in the program due to the thing that I went from one session to the other. But as I soon recognized this was the main topic: How to build teams with whom you are able to reach the maximum like climbing on Mount Everest or K2.</p>
<p>This was one of the best workshops I had since years. Totally unexpected. The whole audience was totally fascinated and magnetized in the end following his speech and his videos.</p>
<p>Hopefully the will upload the video soon here: <a href="http://ecorner.stanford.edu">http://ecorner.stanford.edu</a></p>
<p>Until this will happen, here is a short summary out of the program guide:</p>
<p><em>Nominated by Time magazine in 1995 as “one of the 100 young leaders for the new millennium,” and leader of the first successful South American expedition to Mt Everest and K2, Dr. Rodrigo Jordan will share his philosophy on applying to business and education the leadership and team-building skills needed to climb the world’s most challenging mountains. Through videos and jaw-dropping photographs, he will bring his gripping leadership stories to life. He’ll examine the dynamics of building and leading high-performance teams that produce great social and economic results.</em></p>
<p><a href="http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1894" target="_blank"><em>Watch a video clip</em></a><em> of Dr. Jordan describing a crisis during the first crossing of the Ellsworth Mountains in Antarctica. He explains how one team member&#8217;s optimism in the face of certain death completely transformed his perspective as the team leader and also saved their lives.</em></p>
<p><em>Here is a video from Stanford in 2007</em></p>
<p><object id="single" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="395" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="config=http://ecorner.stanford.edu/embeded_config.xml%3Fmid%3D1894" /><param name="src" value="http://ecorner.stanford.edu/swf/player-ec.swf" /><embed id="single" type="application/x-shockwave-flash" width="500" height="395" src="http://ecorner.stanford.edu/swf/player-ec.swf" flashvars="config=http://ecorner.stanford.edu/embeded_config.xml%3Fmid%3D1894"></embed></object></p>
<p>And here one from a session at Google:</p>
<p> <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/1Pd4SSgkuKA&amp;hl=de_DE&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/1Pd4SSgkuKA&amp;hl=de_DE&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p> </p>
<p>In a nutshell: Rodrigo emphasized three dimensions when building up the right team:</p>
<p>1. technical skills</p>
<p>2. personal skills</p>
<p>3. social skills</p>
<p>You should not only focus on the core team but also on the ecosystem and everybody who adds value to reach the objective to change the world.</p>
<p>But his workshop was really excellent and it is not enough to read only this short summary. There was much more to experience!</p>
]]></content:encoded>
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		<item>
		<title>Steve Case, former founder and CEO of AOL at eweek in Stanford</title>
		<link>http://www.adtelligence.de/en/blog/2010/02/25/steve-case-former-founder-and-ceo-of-aol-at-eweek-in-stanford/</link>
		<comments>http://www.adtelligence.de/en/blog/2010/02/25/steve-case-former-founder-and-ceo-of-aol-at-eweek-in-stanford/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 02:50:05 +0000</pubDate>
		<dc:creator>michael-altendorf</dc:creator>
				<category><![CDATA[web 2.0 strategy]]></category>
		<category><![CDATA[aol]]></category>
		<category><![CDATA[ecorner]]></category>
		<category><![CDATA[entrepreneurship week]]></category>
		<category><![CDATA[eweek]]></category>
		<category><![CDATA[revolution]]></category>
		<category><![CDATA[stanford]]></category>
		<category><![CDATA[steve case]]></category>
		<category><![CDATA[zip car]]></category>
		<category><![CDATA[zipcar]]></category>

		<guid isPermaLink="false">http://www.adtelligence.de/en/blog/2010/02/25/steve-case-former-founder-and-ceo-of-aol-at-eweek-in-stanford/</guid>
		<description><![CDATA[Steve case, as one of the top events in this week, was talking about the 3 p&#8217;s of entrepreneurship: eople, passion and perseverance.
Really interesting speech about his history from the 80&#8217;s till the merger of AOL time warner and his new company revolution.
http://www.revolution.com/
Zip car is a very intersting car sharing company in his portfolio: http://www.zipcar.com/
You [...]]]></description>
			<content:encoded><![CDATA[<p>Steve case, as one of the top events in this week, was talking about the 3 p&#8217;s of entrepreneurship: eople, passion and perseverance.<br />
Really interesting speech about his history from the 80&#8217;s till the merger of AOL time warner and his new company revolution.</p>
<p>http://www.revolution.com/<br />
Zip car is a very intersting car sharing company in his portfolio: http://www.zipcar.com/</p>
<p>You should watch the whole session, it&#8217;s worth the whole hour:<br />
<object id="single" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="303" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="config=http://ecorner.stanford.edu/embeded_config.xml%3Fmid%3D2339" /><param name="src" value="http://ecorner.stanford.edu/swf/player-ec.swf" /><embed id="single" type="application/x-shockwave-flash" width="500" height="303" src="http://ecorner.stanford.edu/swf/player-ec.swf" flashvars="config=http://ecorner.stanford.edu/embeded_config.xml%3Fmid%3D2339"></embed></object></p>
<p>You can follow Steve on Twitter: http://twitter.com/STEVECASE</p>
]]></content:encoded>
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		<item>
		<title>Stanford Entrepreneurship week 2010 &#8211; Robert Scoble, Loic le Meur from Seesmic and MC Hammer</title>
		<link>http://www.adtelligence.de/en/blog/2010/02/25/stanford-entrepreneurweek-2010-robert-scoble-loic-le-meur-from-seesmic-and-mc-hammer/</link>
		<comments>http://www.adtelligence.de/en/blog/2010/02/25/stanford-entrepreneurweek-2010-robert-scoble-loic-le-meur-from-seesmic-and-mc-hammer/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 02:48:35 +0000</pubDate>
		<dc:creator>michael-altendorf</dc:creator>
				<category><![CDATA[web 2.0 strategy]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[eweek]]></category>
		<category><![CDATA[loic le meur]]></category>
		<category><![CDATA[mc hammer]]></category>
		<category><![CDATA[robert scoble]]></category>
		<category><![CDATA[social technology]]></category>
		<category><![CDATA[stanford]]></category>

		<guid isPermaLink="false">http://www.adtelligence.de/en/blog/2010/02/25/stanford-entrepreneurweek-2010-robert-scoble-loic-le-meur-from-seesmic-and-mc-hammer/</guid>
		<description><![CDATA[On Monday the 2010 eweek started with the topic Social Technology.
Why the hell did the invite MC Hammer for Social Technology? Ok, he as nearly 2,000,000 Followers on Twitter.

Cash4Gold Super Bowl Ad &#8211; Cash 4 Gold &#8211; Amazing videos are here
In the US he had a very famous super bowl viral video.
Robert Scoble showed that [...]]]></description>
			<content:encoded><![CDATA[<p>On Monday the 2010 eweek started with the topic Social Technology.</p>
<p>Why the hell did the invite MC Hammer for Social Technology? Ok, he as nearly 2,000,000 Followers on Twitter.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="345" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="Metacafe_2373709" /><param name="src" value="http://www.metacafe.com/fplayer/2373709/cash4gold_super_bowl_ad_cash_4_gold.swf" /><param name="wmode" value="transparent" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="400" height="345" src="http://www.metacafe.com/fplayer/2373709/cash4gold_super_bowl_ad_cash_4_gold.swf" allowfullscreen="true" wmode="transparent" name="Metacafe_2373709"></embed></object><br />
<span style="font-size: xx-small;"><a href="http://www.metacafe.com/watch/2373709/cash4gold_super_bowl_ad_cash_4_gold/">Cash4Gold Super Bowl Ad &#8211; Cash 4 Gold</a> &#8211; <a href="http://www.metacafe.com/">Amazing videos are here</a></span></p>
<p>In the US he had a very famous super bowl viral video.<br />
Robert Scoble showed that he has 1176 new facebook friend requests and how the new realtime web behaves.</p>
<p>Some recommendations from the panel:</p>
<ul>
<li>Save all marketing an PR budget and hire people who love to Twitter and do everything what you can do with creative social media to create a personal company.</li>
<li>In the future all employees should have a Twitter account (I will introduce it when I&#8217;m back) and this leads to more trust and credibility, especially for the big corporations.</li>
<li>There is still a niche to create a viable business around Twitter</li>
<li>Word of mouth is key, also negative comments</li>
<li>Answer all comments in person</li>
<li>Engage and thank them</li>
<li>Use a wiki and a forum and question what you should build next instead of thinking about a roadmap</li>
<li>You should create a storyline and give people something to talk about &#8211; ok, nothing new since the anatomy of the buzz last year.</li>
<li>some more (&#8230;)</li>
</ul>
<p>Mc Hammer was the last speaker and was really funny and explained what he did in the past and why he is a real entrepreneur (he really is).</p>
<p>He did a really social thing: He asked the audience to stand up and introduce themselves to the people next to them.<br />
This was the best what he could have done.<br />
When I see all this bullshit talk about social media and people sitting in starbucks with a macbook. Is this social? Sitting next to each other and talk no more but looking into a technical gadget the whole day?<br />
Social is about talking and communication and not only about writing silly things on Twitter into the endless drain of text, using very meaninglesse acronyms and bad grammar?</p>
<p>Instead of writing a whole summary I will update this post later with the video&#8230;</p>
<p>Here you can follow the panel members on Twitter<br />
http://twitter.com/scobleizer<br />
http://twitter.com/Mchammer<br />
http://twitter.com/loic</p>
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		<item>
		<title>Marketing 2.0 &#8211; Understand your customers social behaviour</title>
		<link>http://www.adtelligence.de/en/blog/2010/02/07/marketing-2-0-understand-customers-behaviour/</link>
		<comments>http://www.adtelligence.de/en/blog/2010/02/07/marketing-2-0-understand-customers-behaviour/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 15:25:11 +0000</pubDate>
		<dc:creator>michael-altendorf</dc:creator>
				<category><![CDATA[web 2.0 strategy]]></category>
		<category><![CDATA[advertising social media]]></category>
		<category><![CDATA[altimeter group]]></category>
		<category><![CDATA[charlene li]]></category>
		<category><![CDATA[Jeremiah Owyang]]></category>
		<category><![CDATA[marketing 2.0]]></category>
		<category><![CDATA[socialgraphics]]></category>
		<category><![CDATA[understand customers behaviour]]></category>

		<guid isPermaLink="false">http://www.adtelligence.de/en/blog/2010/02/07/marketing-2-0-understand-customers-behaviour/</guid>
		<description><![CDATA[In addition here is a detailed overview of Charlene Li and Jeremiah Owyang on how to do marketing on social media platforms right. If you understand the customer, it is much easier to create excellent performing ad campaigns.
Really nice overview&#8230;
Understand Your Customers&#39; Social Behaviors
View more presentations from Charlene Li.

]]></description>
			<content:encoded><![CDATA[<p>In addition here is a detailed overview of Charlene Li and Jeremiah Owyang on how to do marketing on social media platforms right. If you understand the customer, it is much easier to create excellent performing ad campaigns.<br />
Really nice overview&#8230;</p>
<div style="width:425px;text-align:left" id="__ss_2961132"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/charleneli/understand-your-customers-social-behaviors" title="Understand Your Customers&#39; Social Behaviors">Understand Your Customers&#39; Social Behaviors</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialgraphicsframeworkjan19final-100121000544-phpapp02&#038;stripped_title=understand-your-customers-social-behaviors" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialgraphicsframeworkjan19final-100121000544-phpapp02&#038;stripped_title=understand-your-customers-social-behaviors" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/charleneli">Charlene Li</a>.</div>
</div>
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		<item>
		<title>Charlene Li on the future of social networks</title>
		<link>http://www.adtelligence.de/en/blog/2010/02/07/charlene-li-on-the-future-of-social-networks/</link>
		<comments>http://www.adtelligence.de/en/blog/2010/02/07/charlene-li-on-the-future-of-social-networks/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 15:21:24 +0000</pubDate>
		<dc:creator>michael-altendorf</dc:creator>
				<category><![CDATA[web 2.0 strategy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[charlene li]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[future of social networks]]></category>

		<guid isPermaLink="false">http://www.adtelligence.de/en/blog/2010/02/07/charlene-li-on-the-future-of-social-networks/</guid>
		<description><![CDATA[This is an updated version from Jan 2010 of her old presentation
The Future Of Social Networks
View more presentations from Charlene Li.

]]></description>
			<content:encoded><![CDATA[<p>This is an updated version from Jan 2010 of her old presentation</p>
<div id="__ss_2901559" style="text-align: left; width: 425px;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="The Future Of Social Networks" href="http://www.slideshare.net/charleneli/the-future-of-social-networks-2901559">The Future Of Social Networks</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sfama1-12-10-100113005615-phpapp01&amp;stripped_title=the-future-of-social-networks-2901559" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sfama1-12-10-100113005615-phpapp01&amp;stripped_title=the-future-of-social-networks-2901559" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-family: tahoma,arial; height: 26px; font-size: 11px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/charleneli">Charlene Li</a>.</div>
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Virtual economies, goods &amp; currencies</title>
		<link>http://www.adtelligence.de/en/blog/2010/02/07/some-research-new-presentations-on-virtual-worlds-and-currencies/</link>
		<comments>http://www.adtelligence.de/en/blog/2010/02/07/some-research-new-presentations-on-virtual-worlds-and-currencies/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 15:07:05 +0000</pubDate>
		<dc:creator>michael-altendorf</dc:creator>
				<category><![CDATA[web 2.0 strategy]]></category>
		<category><![CDATA[asia]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[taxation]]></category>
		<category><![CDATA[virtual commerce]]></category>
		<category><![CDATA[virtual currencies]]></category>
		<category><![CDATA[virtual economy]]></category>
		<category><![CDATA[virtual good]]></category>

		<guid isPermaLink="false">http://www.adtelligence.de/en/blog/2010/02/07/some-research-new-presentations-on-virtual-worlds-and-currencies/</guid>
		<description><![CDATA[After I wrote my diploma thesis on taxation of virtual currencies in 2007 not much did happen in the virtual worlds. The hype around second life ended soon. But virtual currencies and economies are booming in the gaming/MMORPGs  and  social network area.
In 2010 many US and European Social Networks will adopt the Asian business models. This [...]]]></description>
			<content:encoded><![CDATA[<p>After I wrote my diploma thesis on taxation of virtual currencies in 2007 not much did happen in the virtual worlds. The hype around second life ended soon. But virtual currencies and economies are booming in the gaming/MMORPGs  and  social network area.<br />
In 2010 many US and European Social Networks will adopt the Asian business models. This can become an additonal pillar of their business model, but only if the integrate them right. The Asian culture is completely different to the US one &#8211; as you know..</p>
<p>Especially in Asia virtual goods and currencies are state of the art of every social network and mobile apps and games.</p>
<p>Here are some new presentations on social networks and a link list with interesting new articles on this topic.</p>
<p> 
<div style="width:425px;text-align:left" id="__ss_2387029"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/plus8star/virtual-goods-in-asia" title="Virtual Goods in Asia">Virtual Goods in Asia</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=plus8starvirtualgoodsinasia-091030165156-phpapp02&#038;stripped_title=virtual-goods-in-asia" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=plus8starvirtualgoodsinasia-091030165156-phpapp02&#038;stripped_title=virtual-goods-in-asia" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/plus8star">Benjamin Joffe</a>.</div>
</div>
<p><strong>Papers on virtual currencies &amp; economies</strong></p>
<p>Holistic overview Virtual Currency vendors with screenshots<br />
<a href="http://www.virtualcurrencyplatforms.com/facts-and-figures/">http://www.virtualcurrencyplatforms.com/facts-and-figures/</a></p>
<p>Virtual currency on Habbo Hotel<br />
<a href="http://virtual-economy.org/files/Lehdonvirta%20et%20al%202009%20Virtual%20Consumerism.pdf">http://virtual-economy.org/files/Lehdonvirta%20et%20al%202009%20Virtual%20Consumerism.pdf</a></p>
<p>Virtual Economy Research Network &#8211; Leading edge research with several papers<br />
<a href="http://virtual-economy.org/">http://virtual-economy.org/</a></p>
<p>Inflation of different MMORPG currencies from  2005- 2008<br />
<a href="http://spreadsheets.google.com/pub?key=ttEFy433f0C9bJSczaqGw0A&amp;single=true&amp;gid=0&amp;output=html">http://spreadsheets.google.com/pub?key=ttEFy433f0C9bJSczaqGw0A&amp;single=true&amp;gid=0&amp;output=html</a></p>
<p>Internet &amp; Virtual Worlds in China (40 pages with a lot of facts and figures)<br />
<a href="http://www.iftf.org/files/deliverables/SR-1129%20virtual%20china.pdf">http://www.iftf.org/files/deliverables/SR-1129%20virtual%20china.pdf</a></p>
<p>40 presentations on virtual currencies, goods and internet in Asia<br />
<a href="http://www.slideshare.net/plus8star/presentations">http://www.slideshare.net/plus8star/presentations</a></p>
<p>Social Networks in Asia<br />
<a href="http://www.slideshare.net/plus8star/social-networkings">http://www.slideshare.net/plus8star/social-networkings</a></p>
<p>Mobile Social Networks<br />
<a href="http://assets.en.oreilly.com/1/event/15/Social%20+%20Mobile%20=%20Sociable%20_Social%20Networks%20for%20SMS,%20IM,%20_%20Mobile%20Devices_%20Presentation.pdf">http://assets.en.oreilly.com/1/event/15/Social%20+%20Mobile%20=%20Sociable%20_Social%20Networks%20for%20SMS,%20IM,%20_%20Mobile%20Devices_%20Presentation.pdf</a></p>
<p>Mobile virtual economies in Asia<br />
<a href="http://www.mobilemonday.jp/presentations/plus8star.pdf">http://www.mobilemonday.jp/presentations/plus8star.pdf</a></p>
<p>Virtual Goods summit</p>
<div style="width:425px;text-align:left" id="__ss_2414563"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/vgsummit/virtual-goods-summit-global-perspectives" title="Virtual Goods Summit - Global Perspectives">Virtual Goods Summit &#8211; Global Perspectives</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=vgsglobalperspective103009-091103132625-phpapp02&#038;stripped_title=virtual-goods-summit-global-perspectives" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=vgsglobalperspective103009-091103132625-phpapp02&#038;stripped_title=virtual-goods-summit-global-perspectives" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/vgsummit">Virtual Goods Summit</a>.</div>
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media and Mobile Internet Use</title>
		<link>http://www.adtelligence.de/en/blog/2010/02/04/social-media-and-online-use/</link>
		<comments>http://www.adtelligence.de/en/blog/2010/02/04/social-media-and-online-use/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 13:24:34 +0000</pubDate>
		<dc:creator>michael-altendorf</dc:creator>
				<category><![CDATA[web 2.0 strategy]]></category>
		<category><![CDATA[digital native]]></category>
		<category><![CDATA[millenials]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[next generation]]></category>
		<category><![CDATA[online usage]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://www.adtelligence.de/en/blog/2010/02/04/social-media-and-online-use/</guid>
		<description><![CDATA[Millenials posted a new study on mobile and social media usage

Find more details here:  http://pewresearch.org/millennials/
]]></description>
			<content:encoded><![CDATA[<p>Millenials posted a new study on mobile and social media usage</p>
<p><a title="mobile and online usage by Michael Altendorf, on Flickr" href="http://www.flickr.com/photos/michaelawayfromhome/4329535157/"><img src="http://farm3.static.flickr.com/2715/4329535157_5602bb4d9a_o.png" alt="mobile and online usage" width="897" height="693" /></a></p>
<p>Find more details here:  <a href="http://pewresearch.org/millennials/">http://pewresearch.org/millennials/</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mission to Mars with &#8220;rocket man&#8221; Elon Musk</title>
		<link>http://www.adtelligence.de/en/blog/2010/01/30/mission-to-mars-with-elon-musk/</link>
		<comments>http://www.adtelligence.de/en/blog/2010/01/30/mission-to-mars-with-elon-musk/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 20:08:00 +0000</pubDate>
		<dc:creator>michael-altendorf</dc:creator>
				<category><![CDATA[web 2.0 strategy]]></category>
		<category><![CDATA[elon musk]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[mars]]></category>
		<category><![CDATA[mars traveling]]></category>
		<category><![CDATA[mission to mars]]></category>
		<category><![CDATA[paypal]]></category>
		<category><![CDATA[vc]]></category>

		<guid isPermaLink="false">http://www.adtelligence.de/en/blog/2010/01/30/mission-to-mars-with-elon-musk/</guid>
		<description><![CDATA[As I just read an article in German&#8217;s &#8220;Die Zeit&#8221; on serial entrepreneur Elon Musk and his adventure to travel to mars.
Elon Musk was one of the founders of Pay Pal and is an investor in several solar &#38; cleantech companies and the coolest thing: Tesla. Seems that internet business is not interesting enough for [...]]]></description>
			<content:encoded><![CDATA[<p>As I just read an article in <a href="http://www.zeit.de/2009/02/DOS-Raketenmann?page=all" target="_blank">German&#8217;s &#8220;Die Zeit&#8221;</a> on serial entrepreneur Elon Musk and his adventure to travel to mars.<br />
Elon Musk was one of the founders of Pay Pal and is an investor in several solar &amp; cleantech companies and the coolest thing: Tesla. Seems that internet business is not interesting enough for some people <img src='http://www.adtelligence.de/components/com_wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>There is also a comprehensive interview on youtube:</p>
<p><object style="width: 425px; height: 344px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100" height="100" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/n1j0yHOxcL0" /><param name="allowfullscreen" value="true" /><embed style="width: 425px; height: 344px;" type="application/x-shockwave-flash" width="100" height="100" src="http://www.youtube.com/v/n1j0yHOxcL0" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
]]></content:encoded>
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		</item>
	</channel>
</rss>
