Social media marketing

Identify early adopters of a network


The social graph describes the network of friends in a social network, it can also be used to analyze and optimize advertisement (if the user agrees) – through which the especially interesting early adopters/influencers can be identified. Advertisers can easily achieve network effects with two types of early adopters
  • The Social Hub, (which has particularly many contacts): can be used to spread the advertising message - excellent for consumer products.
  • The expert hub, (which is the expert in his field): can be used to implement new technologies and solutions (e.g.: iphone, VDSL, etc) - very good for experience- and search customer.

Social Hub - Expert Hub





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