Publications


ADTELLIGENCE white paper: Monetization of strategies and business models for social networks

White paper - December 2009. "Cashing in" on Connections - Monetizing today's social networks.

Within the past two years, the amount of Social Networks and online communities have grown faster than anything else on the Internet and the number of people associated with those networks continues to dominate the Internet space. Unfortunately, almost all Social Networks today still endure very high costs with low monetization rates. Only vendors in Asia and some western platforms have started to implement a virtual economy with goods and currency.

Social media marketing

Analysis of the possibilities and potentials of the use of social Networking platforms for the commercial communication. Online marketing, Social media marketing and Social Network marketing

Online business models

Definitions, basics, and examples of online business models.

Brokerage model, Advertising model, Infomediary model, Merchant model, Manufacturer model, Affiliate model, Community model, Subscription model, Utility model.